Privacy policy.

Effective Date: 8/20/2025

Business Name: Surefire Capital, LLC T/A Surefire Construction Group

Address: 26188D McSwain Rd, Albemarle, NC 28001

1. Introduction

At Surefire Construction Group, we take your privacy seriously. This Privacy Policy explains what personal data we collect, how we use it, and how it’s stored and protected when you visit our website, use our services, or interact with us through online ads and forms.

2. Information We Collect

From Form Submissions:

  • Name
  • Email address
  • Phone number
  • Zip code
  • Preferred project timeline
  • Budget range
  • Project description

This data is collected when you submit an inquiry or request a quote through our website, Google Ads, or Facebook/Instagram Ads.

From Website Visitors (via Squarespace):

  • Information about your browser, network, and device
  • Web pages you visited prior to and while on our website
  • Your IP address
  • Clicks, internal links, pages visited, scrolling, searches, and timestamps

3. How We Use Your Information

We collect and use your personal information to:

  • Respond to your inquiries and provide quotes
  • Follow up on service requests
  • Improve our services, website performance, and ad effectiveness
  • Track analytics and engagement for better user experience
  • Provide customer support and ongoing communication

We do not sell or rent your information to third parties.

4. How We Store and Share Information

Your submitted data is securely stored in Google Workspace. We also use Squarespace and Zapier to process and manage form data.

We may share your data with the following services solely to operate our business:

  • Squarespace, our website and analytics platform
  • Google Ads and Meta (Facebook/Instagram) Ads, for marketing and remarketing
  • Zapier, to automate lead processing workflows
  • Google Places API, to auto-complete address fields in forms and checkout

5. Cookies and Analytics

This site uses cookies and similar technologies to:

  • Maintain website functionality and security
  • Analyze user behavior and site performance
  • Improve our site and services

Functional cookies are always active to ensure the site runs properly. Analytics and performance cookies are used only if you accept the cookie banner.

We use Squarespace's built-in analytics tools to understand visitor behavior. This may include:

  • Device type, browser, and IP address
  • Click behavior and page navigation
  • Location information

To learn more about the cookies used by Squarespace, visit: Squarespace Cookies Documentation

6. E-Commerce and Membership Subscriptions

If you purchase a service or subscribe to a membership on our website, we may collect:

  • Billing and shipping address
  • Product or service details
  • Name, email, and phone number

This information is shared with Squarespace to provide transaction and site services.

During checkout, address fields may auto-complete via Google Places API to enhance your experience.

7. Commenting and Sharing

If you post comments on our blog:

  • Your name will be displayed
  • Email and website URL are optional
  • Your IP address and browser info may be logged

If you use social share buttons on our site:

  • Third-party platforms may collect info including your IP, device details, and the page you shared

8. Fonts and External Services

Our website uses fonts served by Google Fonts and Adobe Fonts. These services may receive information such as:

  • Your browser and device details
  • The page you’re visiting
  • Your IP address

This is necessary to correctly display our site’s design and branding.

9. Your Rights and Choices

You may contact us to:

  • Request access to your data
  • Correct or delete information
  • Withdraw consent for marketing or tracking

We’ll respond to all such requests within a reasonable timeframe.

10. Contact Information

If you have questions or concerns about this Privacy Policy or your data, please contact us:

Surefire Construction Group
26188D McSwain Rd
Albemarle, NC 28001
Email: mdail@surefireconstruction.com
Phone: (704) 430-7984

11. Policy Updates

We may update this Privacy Policy periodically. Any changes will be reflected on this page with an updated effective date.